Eleni is in her mid 30’s, she is living alone in a family owned house-complex. She is working in the private sector in a citizens’ bureau of information.
She reports that she loves good food though cooking is something that she is not doing everyday as she has a single-person household. Though, she loves to cook for her friends and she is often organizing dinners with friends.
Eleni reports that she prefers to follow the Mediterranean and Greek cuisine. Though, she lately started to experiment with Chinese cuisine as she believes that it is rich in vegetables dishes without deep frying. She is worried about the calories and the cholesterol and she tries to find recipes that are both palatable and light. She has purchased many and different ingredients that the Chinese cuisine needs and she is experimenting with new recipes, sometimes with very good results. 
She prefers shopping from the super-market where she can find everything even the Chinese ingredients she needs. She is also buying fruits and vegetables from a bio market close to her work. She is exploring bio products as she believes that they are healthier. She also visits frequently various delicatessen shops near her house or her work. She reports that those shops have a wide variety of cheese brands as well as ham and salami brands form many foreign countries. She likes to try new tastes especially in those food categories that she loves.
She also likes to eat out frequently as it is a form of socializing that is combined with tasting new recipes and foods.
Butter is one ingredient that she always has at her fridge. She eats butter as a spread with honey but she also uses it at her cooking especially for some traditional Greek recipes that are cooked in the oven based on meat and chicken. She likes the taste and smell of butter and she claims that even though she is conscious of the calories she takes, she is not willing to sacrifice butter. Though she is eating butter to smaller quantities than in the past. She is buying VITAM soft and she is loyal to her brand of choice. 
She reports that she is loyal to brands though she likes to experiment with new products and brands. She is thinking that apart from the Chinese cooking recipes that she is experimenting with, she could explore other foreign cuisines as she always search for new ideas and tastes and flavors both for her and her friends who have high expectations of her cooking.
She also reports that she is watching TV cooking programs to get new ideas and sometimes the Internet. She is not buying cooking magazines as she prefers a live demonstration of the recipe cooking instead of photos of readymade dishes.
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