Wednesday, 31 March 2010

Stories from Saudi: Making a Living


“Now that I have grown up…ummm I can eat and cook anything I want without criticism from here and interdiction from there, and thanks God I got married to a man who also loves food…and we crave together…whether sweet or sour,” Jawaher, a 32 year old married Saudi lady admitted.
Being overweight, I understood from her that that all her surrounding used to criticize her weight, the way she eats and her eating habits… “The more I heard criticism, the more I used eat anything that comes in front of me...especially fatty food... bread, butter, sweets.”

Through our recruiter, we managed to meet Jawaher in her simple apartment…A gifted child as I could see...food (and sweets) has always been her passion and she developed this talent into a profession…cooks all kinds of food and sweets and sells as “home-made” food to all her friends on different occasions…first to support her husband financially and second cooking is her passion.

The main source of entertainment especially here in Riyadh is either eating or shopping…and Jawaher prefers hypermarkets shopping to malls shopping…unlike women in general. “Food in general is my best friend…I seek pleasure out of eating and preparing food…I prefer hypermarkets to HFS because I guarantee that all sophisticated ingredients are there”.

Always looks for new menus yet traditional to satisfy her customers especially the old generation…those who like traditional cuisines. A very well organized lady…shopping list always ready and gets what is needed for family cooking or for outside catering… for all kinds of food & sweets…”I usually do the shopping, but sometimes when I am over busy, I send the driver with the list…”





As we noticed, rice is a must in any of her menus. Different dishes names but all consist of rice…either with meat or chicken…
“Basically, I always follow promotions on all the ingredients / products that I need, since I buy in bulks: pastries of all kinds, Marai butter, Shaley milk powder (full fat), Maggie flavors, Delico margarine, Al-Wazeer olive oil, frying oil, India Gate rice, Beshamelle sauce, Macaroni & other noodles, fresh vegetables & fruits, chicken and meat and many other issues”.

Off to the kitchen, Jawaher had to prepare dinner for husband…and a dish of rice was a must within the menu. “Dinner is our main meal, she clarified”. “Kabsa” is the dish tonight with of course other minor dishes.


On a tidy corner the ingredients were ready (by the maid). Rice, chicken, onion, Mazola oil, Al-Wazeer oil, spices, vegetables and other stuff…
No butter was spotted…I understood from her that margarine is mainly used in food…”it is tastier and also highly demanded by my customers”,   and butter is mainly used when preparing some sweets…and normally she uses “Marai” butter (for sweets) due to constant promotions... “and it is not bad in taste”, as she added, “but basically I follow promotions and discounts of other brands if Marai is not available”.
(Therefore, I concluded basically she uses margarine for the taste and sometimes Marai butter in sweets / and not really loyal to one brand…she is more loyal to promotions.)

According to her, main course meals are tastier with margarine…and the old generation people like to stick to traditional fatty oily cuisines.
Jawaher is not into reading cooking books...but rather into cooking shows… “Fatafeet” channel is a great one, and whenever I’m at home, that’s the only channel I watch.”

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